FROM A TO BROOKLYN

It’s not just any old “B,” and that’s no ordinary bridge. Quite simply, it’s Brooklyn at its most iconic. With a strong and sturdy foundation of limestone and industrial black, our badge is bold, fearless, straightforward, yet against all odds, it’s elegant—just like Brooklyn. And wherever you see it in the world? That’s a part of our borough.

Designed by Christopher Payne in partnership with a team of creatives in Brooklyn, NYC gathering input from the community and exploring Brooklyn’s rich sporting history.